Keep Your Alumni Chapter Healthy

Keys to a healthy chapter are: excellent volunteers and leaders, active members, well-attended events, chapter finances, and a set of goals in line with the needs of the Alumni Association and the University.

Excellent leaders and volunteers

Recruit and retain volunteers

  • Know your constituents: survey; personally invite; match duties with skills and interests.
  • Make volunteering easy: be flexible; establish short-term commitments; create a climate of participation; clearly define responsibilities.
  • Value your volunteers: provide business cards, formal name tags, and stationery for chapter officers; find out what motivates and reward accordingly; say “thanks” many times in many different ways.

Be a Great Leader

  • Rely on your volunteers: delegate responsibility and authority; involve as many alumni as possible to create wide support and ownership.
  • Stick to deadlines: be organized; use timetables and schedules.
  • Communicate with your volunteers: keep them in the decision-making process.
  • Be flexible: allow creative input.
  • Keep a scrapbook: keep a scrapbook of photos, fliers, etc. to showcase the work of your volunteers.
  • Be grateful: appreciate and acknowledge volunteer contributions.
  • Minimize board meetings: hold fewer and make them shorter; assign a facilitator to keep things moving; set an agenda with no more than three topics; stay focused.

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Active Members

Build local membership

  • Promote, Encourage, and Sell Memberships: it is our life blood.
  • Walk in their shoes: evaluate and prioritize member needs.
  • Don’t get stale: recruit young alumni and new members; keep a continual succession line.
  • Define your chapter’s purpose and set attainable goals: celebrate (with your members) as you accomplish each goal.
  • Maintain continuity: appoint a chapter leader to be the historian for the chapter; pass on organized records to new leaders.
  • Communicate the benefits you offer members: establish a regular chapter newsletter and community announcement.
  • Get personal: send hand-written membership invitations; offer incentives to members who recruit new members; write letters to prospective students.
  • Survey annually: distribute surveys at events or include in your newsletter.
  • Market your chapter: set up fair booths; link with community organizations; participate in local parades; list chapter activities in community newspaper; display fliers in storefronts.

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Well-Attended Events

Event Planning

  • Get involved in programs that provide services to the university and community.
  • Plan ahead and promote early.
  • Be creative with your event planning: find venues that are unique; pick a theme, decorate, and give door prizes; offer variety.
  • Take pictures.
  • Develop a program calendar: print and distribute to members.
  • Focus on quality and quantity.
  • Make personal phone calls to encourage attendance.
  • Publicize events and programs in your community; use the Web.
  • Involve local personalities and community leaders.
  • Use a hospitality committee to greet and mingle.
  • Use awards of appreciation for volunteers, members, contributing community businesses, and VIPs.
  • Involve your chapter in a community service project that gives IU visibility in your community.
  • Network with community leaders over lunch.

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Chapter Finances

  • Be self-supporting.
  • Be business-like and follow deadlines.
  • Advertise local businesses for a fee.

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Your Alumni Chapter Mission

IU Alumni Chapters exist to promote our university...

  • Through communications and community relations;
  • Through student recruitment;
  • Through fellowship and networking;
  • Through programs and events;
  • Through community service;
  • Through service to the university.

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