Keep Your Alumni Chapter Healthy
Keys to a healthy chapter are: excellent volunteers and leaders, active members, well-attended events, chapter finances, and a set of goals in line with the needs of the Alumni Association and the University.
Excellent leaders and volunteers
Recruit and retain volunteers
- Know your constituents: survey; personally invite; match duties with skills and interests.
- Make volunteering easy: be flexible; establish short-term commitments; create a climate of participation; clearly define responsibilities.
- Value your volunteers: provide business cards, formal name tags, and stationery for chapter officers; find out what motivates and reward accordingly; say “thanks” many times in many different ways.
Be a Great Leader
- Rely on your volunteers: delegate responsibility and authority; involve as many alumni as possible to create wide support and ownership.
- Stick to deadlines: be organized; use timetables and schedules.
- Communicate with your volunteers: keep them in the decision-making process.
- Be flexible: allow creative input.
- Keep a scrapbook: keep a scrapbook of photos, fliers, etc. to showcase the work of your volunteers.
- Be grateful: appreciate and acknowledge volunteer contributions.
- Minimize board meetings: hold fewer and make them shorter; assign a facilitator to keep things moving; set an agenda with no more than three topics; stay focused.
Active Members
Build local membership
- Promote, Encourage, and Sell Memberships: it is our life blood.
- Walk in their shoes: evaluate and prioritize member needs.
- Don’t get stale: recruit young alumni and new members; keep a continual succession line.
- Define your chapter’s purpose and set attainable goals: celebrate (with your members) as you accomplish each goal.
- Maintain continuity: appoint a chapter leader to be the historian for the chapter; pass on organized records to new leaders.
- Communicate the benefits you offer members: establish a regular chapter newsletter and community announcement.
- Get personal: send hand-written membership invitations; offer incentives to members who recruit new members; write letters to prospective students.
- Survey annually: distribute surveys at events or include in your newsletter.
- Market your chapter: set up fair booths; link with community organizations; participate in local parades; list chapter activities in community newspaper; display fliers in storefronts.
Well-Attended Events
Event Planning
- Get involved in programs that provide services to the university and community.
- Plan ahead and promote early.
- Be creative with your event planning: find venues that are unique; pick a theme, decorate, and give door prizes; offer variety.
- Take pictures.
- Develop a program calendar: print and distribute to members.
- Focus on quality and quantity.
- Make personal phone calls to encourage attendance.
- Publicize events and programs in your community; use the Web.
- Involve local personalities and community leaders.
- Use a hospitality committee to greet and mingle.
- Use awards of appreciation for volunteers, members, contributing community businesses, and VIPs.
- Involve your chapter in a community service project that gives IU visibility in your community.
- Network with community leaders over lunch.
Chapter Finances
- Be self-supporting.
- Be business-like and follow deadlines.
- Advertise local businesses for a fee.
Your Alumni Chapter Mission
IU Alumni Chapters exist to promote our university...
- Through communications and community relations;
- Through student recruitment;
- Through fellowship and networking;
- Through programs and events;
- Through community service;
- Through service to the university.

